Improving the process of Technology Roadmapping
Yee Choy Leong
Graduate School of Management, Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia, e-mail: yee@econ.upm.edu.my
Kenny Teoh Guan Cheng
Department of Management and Marketing, Faculty of Economics and Management
Universiti Putra Malaysia
Abstract – In this research, the process of Technology Roadmap Management (TRM-II) was tested in a company. Many useful insights and comments about implementation of the process were identified from the participating managers. The managers’ inputs are used as basis for further improvement of the process. Learning from this research is presented. The paper ends with suggesting guidelines to improve the process of technology roadmapping in future.
Keywords: technology roadmapping; process; workshop; improvement; field experiment
