Course title
Strategic Roadmapping Techniques for managers
Introduction
Strategic Roadmapping is an outstanding World-Class strategic planning tool for company top-level management team that guides company to co-ordinate strategy, market, product, innovation, capability and resource. It has incorporated the core concepts of strategic charting, visualization, technology road-mapping and resource-based view into practice. Strategic charting is a concept that link strategy to operations. It applies visualization concepts in strategic planning. Modern visualization concepts, widely researched in the fields of business and engineering, are grounded on the concepts in cognitive psychology, information and communication management. Visualization concepts can be used to communicate complex strategic issues effectively. It can improve creativity, decision making and problem solving. Resource-based view enables configuration of resources and building of sustainable capabilities and competences. Technology Roadmapping facilitates technology and innovation planning. It helps to identify gaps in latest technological development and explores new innovation opportunities. It also helps companies’ technology acquisition decisions. It selects the right technology for companies’ products to satisfy the right market. It exploits opportunities of innovation and technology commercialization. It links product planning to marketing as well as business strategies of companies. It protects technological innovation and intellectual properties. Application of Strategic Roadmapping is wide from multinational companies, NGO, public sectors, to government of a country such as ABB, Caterpillar, Crown, Microsoft, Royal Mail, UK Ministry of Defence and Department of Transport (Rail Industry Strategy), and Kazakhstan Government.
Key features of the workshop (Objectives)
ü Understanding fundamental concepts of roadmapping
ü Understanding strategy charting technique
ü Understanding theory and practice of technology roadmapping
ü Applying visualization concepts in strategic planning
ü Linking strategy to operations
ü Aligning strategy, market, product, innovation, capability and resource
ü Configuring resources to build capabilities (Resource-Based View)
ü Providing step-by-step guide to implement the tools yourself
ü Building action plan for effective strategy deployment
Purpose of two-day intensive executive training course in GSM
This two-day intensive workshop has been specially designed for top-level managers who tight-up with many important meetings, business trips and social events. It is especially made to suit managers whose has limited time and resources but intend to spend minimum time to learn the basic of a latest strategic planning tool that can maximize their profit. We offer a two-day intensive training to provide a thorough understanding to strategic roadmapping technique that built upon the practical concept of strategic charting, visualization, technology roadmapping and resource-based view. We also incorporate practical step-by-step case exercises. Managers will have the opportunities to create and see a roadmap themselves in the workshop. Managers will be provided with the short but effective ways to implement strategic roadmapping tool in their own companies. The tool is designed for a wide range of companies. This training emphasizes the importance of practical skills that grounded on strong background theories. It has incorporated most latest proven strategic planning knowledge and methods. It is specially design for companies who want to create their first roadmap in the shortest possible time but has limited time and resources available. This two-day course can also be run as in-company training events.
Who you will meet / Who should attend
• Chief Executive Officers
• Chief Operating Officers
• Managing Directors
• General Managers
• Head of Departments
• Section Managers
• Sales and Marketing Managers
• Operations Managers
• Product Managers
• R&D or Engineering Managers
• Business Development Managers
• Strategic Planners
• HR Mangers
• Consultants or Corporate Trainers
• Head of Government Departments
Workshop package include:
2-day workshop (lecture, practical exercises and group discussion), lunch, refreshment at tea breaks, workshop material (included companies’ roadmapping reports and sample roadmaps), bag, souvenir, certificate of attendance.
Workshop program
DAY 1
8.30am Registration and welcome tea/coffee
9.00am Module 1: Introduction to roadmapping technique
-What is roadmapping
-What is a roadmap
-Key benefits of roadmapping
10.30am Tea break
11.00am Module 2: Background concept of roadmapping
-Technology management process
-Fundamental concepts of visualization
-Applying visualization concepts in strategic planning
-Introduction to strategy charting technique
-Linking strategy to operations
-Resource-Based View
12.30pm Networking Lunch
1.30pm Module 3: Application of roadmapping technique
-Theory and practice of technology roadmapping
-Barriers of implementation
-Types and format of technology roadmapping
-Graphical elements of technology roadmapping
3.00pm Tea break
3.30pm Module 4: Experiential Learning
-Demonstration of practical cases – technology road-map in practice
-Motorola technology roadmapping
-Cambridge T-Plan fast-start technology roadmapping
4.30pm Summary and review
5.00pm Close
DAY 2
8.30am Registration and coffee
9.00am Module 5: Strategic Roadmapping
-Aligning strategy, product, capability and resource
-Configuring resources and building sustainable capabilities
-Strategic Roadmapping process
10.30am Tea break
11.00am Module 6: Applying the technology roadmapping concepts in strategic planning
-How to generate a roadmap
-Group discussion & Practical exercise
12.30pm Networking Lunch
1.30pm Module 7: Step-by-step guide to implement the tool yourself
3.00pm Tea break
3.30pm Module 8: Beyond implementation
-Action Plan development
-Management support
-Good roadmapping practice
4.30pm Summary and review
5.00pm Close
Workshop Instructor
Dr Yee Choy Leong
Instructor background
Dr. Yee received his BMechEng(Hon)(Industrial)(UTM), Postgraduate Adv Dip in Marketing(Distinction)(Wales), MBA(Heriot-Watt), and PhD(Cambridge). He has about ten years of industrial working experiences in the material handling equipment industry that responsible for managing sales force, product planning, pricing, technical support, and business development, four years trained at Cambridge University’s Centre for Strategy and Performance, and six years in consultation, research and community services. He was trained at Cambridge University Engineering Department, Institute for Manufacturing, Center for Strategy and Performance. He learnt strategy theories and tools, technology roadmapping, and performance measurement system at Cambridge. The center in Cambridge University that he attached conducts applied research for manufacturing firms. As a result, he involved in many research projects and consultation workshops at Cambridge. He specialises in the development of management tools for industrial practices. He was exposed to many new generation management tools and techniques at Cambridge. Upon completion of his Ph.D. at Cambridge University, Dr. Yee has continued to assume the roles as a university researcher. He is the founder of a centre of research excellence for Operations Management at a Malaysian leading university and involves in many highly industrial-relevant research projects. As a senior lecturer in the Graduate School of Management, UPM, he teaches Strategic, Operations and Technology Management for Master programs such as MBA. He also teaches Management Theory at the PhD level. He supervises and examines graduate thesis at Master and PhD level. He is currently an associate member and affiliates researcher of Cambridge University’s Institute for Manufacturing and a Reviewer for many world leading international journals. Further enquiry or clarification regarding course detail please contact the following e-mail: yee@econ.upm.edu.my.
Workshop duration: 2 days
Workshop methodology
- Effective presentations
- Innovative ice-breakers
- Dynamic workshop exercises
- Demonstration session
- Experiential learning
- Step-by-step guide for implementation
- Creative board games
- Hands-on practices
- Activation of material (reinforcement)
- Daily review (highlighting points to remember)
Registration
Time: TBA
Date: TBA
Venue: TBA
Contact person and address: TBA
Workshop Fee: TBA
*100% HRDF Claimable, MIM-CPT (MIM certified trainer)
