Comparing the characteristics of Strategy Charting and Technology Roadmapping
Yee Choy Leong1 and Kenny Teoh Guan Cheng2
1 Graduate School of Management, Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia, Tel.: 03-8946 7731, Fax: 03-8948 6188, e-mail: yee@econ.upm.edu.my (Yee, C.L.)
2 Department of Management and Marketing, Faculty of Economics and Management, Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia. (Teoh, K.G.C.).
Yee, C.L. and Teoh, K.G.C., 2010, Comparing the characteristics of strategy charting and Technology Roadmapping, International Borneo Business Conference (IBBC), 13-15 December 2010, Miri, Sarawak, Malaysia. Volume 2, pp. 519-533.
ABSTRACT
In this paper, two interrelated strategy management concepts are reviewed, compared, and evaluated. They are, Strategy Charting (SCT) and Technology Roadmapping (TRM). The two concepts have been widely adopted and extensively applied by many British and European firms. They have proved to be useful ways of enhancing the performance of firms. Unfortunately, these concepts are still new to many Malaysian academics and practitioners. While academics are slow in terms of their research focus on SCT and TRM, managers are not quite prepared for paradigm changes in business and technology management today. Therefore, the transfer of new and advanced management knowledge into Malaysian industry is slow. Adopting these concepts in future should help Malaysian firms to transform themselves into global players. Thus, this research to compare these two concepts, their fundamental theories and the feasibility of adopting these concepts in manufacturing firms.
Keywords: Strategy Charting; Technology Roadmapping; characteristics; manufacturing firm
Conference category: (c) Management and Marketing
Yee Choy Leong1 and Kenny Teoh Guan Cheng2
1 Graduate School of Management, Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia, Tel.: 03-8946 7731, Fax: 03-8948 6188, e-mail: yee@econ.upm.edu.my (Yee, C.L.)
2 Department of Management and Marketing, Faculty of Economics and Management, Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia. (Teoh, K.G.C.).
Yee, C.L. and Teoh, K.G.C., 2010, Comparing the characteristics of strategy charting and Technology Roadmapping, International Borneo Business Conference (IBBC), 13-15 December 2010, Miri, Sarawak, Malaysia. Volume 2, pp. 519-533.
ABSTRACT
In this paper, two interrelated strategy management concepts are reviewed, compared, and evaluated. They are, Strategy Charting (SCT) and Technology Roadmapping (TRM). The two concepts have been widely adopted and extensively applied by many British and European firms. They have proved to be useful ways of enhancing the performance of firms. Unfortunately, these concepts are still new to many Malaysian academics and practitioners. While academics are slow in terms of their research focus on SCT and TRM, managers are not quite prepared for paradigm changes in business and technology management today. Therefore, the transfer of new and advanced management knowledge into Malaysian industry is slow. Adopting these concepts in future should help Malaysian firms to transform themselves into global players. Thus, this research to compare these two concepts, their fundamental theories and the feasibility of adopting these concepts in manufacturing firms.
Keywords: Strategy Charting; Technology Roadmapping; characteristics; manufacturing firm
Conference category: (c) Management and Marketing
